Extreme Trust: Honesty as a Competitive Advantage by Martha Rogers & Don Peppers

Author:Martha Rogers & Don Peppers [Rogers, Martha]
Language: eng
Format: mobi
ISBN: 9781101561270
Publisher: Penguin Group
Published: 2012-04-26T04:00:00+00:00

But rapid technological progress in identifying Internet users is inevitable, if only because it will help advertisers and marketers do a better job of putting the right offer in front of the right person at the right time. It’s not possible to say just what user-identifying technologies will be developed in the future or when, but it is a certainty that businesses are highly motivated to develop them, and we can expect rapid improvements. One such technology already being employed, for instance, is the quick and convenient sign-in you can do on many Web sites by using your identity from Twitter, or Facebook, or LinkedIn.

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